The Pengelly and Rylands website had existed for several years as one landing page with a simple summary of the company’s legal services.
The project brief given to MungoWeb was to create a simple brochure style site based on the company letterhead that introduced visitors to the firm’s team of experienced solicitors and the full range of traditional legal advice offered.
Client led design approach
A series of design comps were produced based on the company colour scheme with a variety of page layout styles.
MungoWeb visited the town and took photos of well known local attractions – these were then retouched and added to with with stock photos of the surrounding Kent countryside. The aim was to visually reinforce the company’s local approach to family law.
The final design at www.pengelly-rylands.co.uk uses large type and a clean, simple layout to convey information to the visitor.
Post-launch, analysis of website visitor traffic using Google Analytics reporting, combined with an introductory Pay-Per-Click campaign was used to increase the company’s online profile.
Main skills:
- Photoshop design comps
- Hand coded W3C compliant XHTML and CSS
- Still photography
- Search engine optimisation and search engine marketing
- Website traffic analysis