The Monkey Puzzle website was initially created in 2005 to showcase 3 Hertfordshire-based nurseries and an exciting new franchise scheme for investors.
Over the 4 last years MungoWeb has worked with the Directors and, increasingly directly with franchise owners, to develop a network of websites that represent the 16 nursery locations.
The original site was built with a custom content management system allowing admin staff to edit the website content and post job adverts. With the organic growth of the company, in 2008, the decision was taken to migrate Monkey Puzzle to the WordPress platform and create a dedicated .co.uk website for every nursery.
This decision has proven popular with nursery owners as it allows them some freedom to populate their sites with their own information and pictures to appeal to local parents. At the same time, the use of one common design across print and online marketing also ensures consistent brand appeal and a professional web presence for every nursery location.
MungoWeb provide a full digital creative service to the company including email management for all nursery staff, regular search engine optimisation improvements and the creation of Google AdWords campaigns that draw in both prospective parents and potential franchisees.
Over the last four years we have developed an interactive online game for the company (’Monkey’s Puzzle’, built with pre-school children in mind), advised on detailed website traffic reporting for competitor analysis and improved online marketing techniques for the brand.
Main skills:
- Web development – MySQL/PHP and WordPress customisation
- Search engine optimisation and search engine marketing
- Website traffic analysis